Official poster for End of Watch released - 'Every moment of your life they stand watch'

Summer may have decided to pack its backs and go away on holiday for the foreseeable future but there is light amongst the gales and rain and it comes in the shape of the release of the official poster for End of Watch. Good to see Jake's name at the top of a poster again.

The image is via Fandango and the End of Watch facebook site.

A gallery of posters - 'Whats got four corners, a title and a guy running with a gun... a Source Code poster' (Duncan Jones)

Yesterday's release of the first official poster for Source Code starring Jake Gyllenhaal and Michelle Monaghan caused a bit of a rumpus, with not everyone liking it, including the film's own director Duncan Jones. 'For those asking... No... Source Code does not take place in an exploding Kinkos. lol' and 'Poster works better if you look at it while pressing this button.'


Fortunately, among Duncan's tweets: 'We'd never put a star like that in front of a dangerously explosive kinkos... its a stuntman.' And 'Jake is fantastic. I would work with him again any day.' There is also some good news that there will be more than one poster and DJ's making sure of one thing: 'Dont know about worldwide, but believe we will be working on something special for the UK.'

All this raises the question of what we want from a film poster, most especially when it's for a film with Jake Gyllenhaal in it. And so this post takes a trip through time, ala Source Code and Prince of Persia, to see how distributors have chosen to promote Jake's movies through the years, as Jake's fame has grown. And not just his fame either. As Fox and Disney understood, you have a star like Jake Gyllenhaal in your film, show him off. It wasn't always like that and it wasn't always Jake's face that got a look in (think Jarhead). If you like Jake in goggles, you're in luck.

So, let's open the door on the gallery of posters... See you at the end.

And so, which is your favourite? Does your opinion of a poster depend on what you think of the film? Posters can become iconic, of course, just take a look at the Brokeback Mountain poster. Posters don't need to feature Jake to stand out as dramatic works of art - the Zodiac poster, for instance - while others feature plenty of Jake but their message is lost - Rendition. Would you change the Source Code poster? And what will the 'special' version look like?

So many questions, so many posters from a career of almost 15 years!