Jake Gyllenhaal, the next in a fine quirky line to play superhero - 'He's a good fighter but... he's not Conan the Barbarian' - and The Chest

In order to avoid accusations of too little too late, Lionsgate is attempting to redeem its softly, softly approach to publicising Brothers by some wanton and gratuitous exploitation of Jake Gyllenhaal's chest. I'm delighted to say that this is an approach that works.


The Brothers website has added dimension today I'm pleased to say, including the incorporation of two trailers and some new publicity stills. Meanwhile, although we've not had proper reports of Jim Sheridan's Q&A at the DGA in LA yesterday, the emotionally-charged tweets suggest a great success. Anticipation increases!


Jake meanwhile is leaping up the ProIMDb scale, having ascended 200 places this week. This is what happens when one has the happy feeling that Jake is in every movie coming out in 2010 and is being cast in all of them for 2011.



The gaming community is hopefully coming to terms with a much loved game being given the movie treatment. GameInformer magazine has been looking at the Prince of Persia film as 'the blockbuster that turns video game from an afterthought to a summer mover staple. For game fans, there's a lot to look forward to.' It's the film that 'could help prove out the genre.' Here is the article for any gamers amongst us, including myself.



And of the film itself, 'Most importantly, it stars Jake Gyllenhaal, who, while not known as an action hero, has the acting chops to create a character that really resonates. Here again, video games seem to be learning from the success of comic book films. 'Some of the best superhero or comic-book movies lately have been with really good, quirky actors who are putting on the tights for the first time, so to speak,' says Jordan Mechner. 'Robery Downey as Iron Man, Christian Bale as Batman, Tobey Maguire as Spider-Man. I was really glad when they cast Jake because he has the vulnerability, intelligence, and humour that are such an important part of who the Prince of Persia is, as I imagine him. He's a good fighter but he doesn't exist to fight; he's not Conan the Barbarian.'' - Thank heavens for that.




Incidentally, should you wish to write to the Prince of Persia, there's a good chance GameInformer is where your letter may turn up...



Many thanks to BBMISwear for the scans! Pictures from Lionsgate.